A Fresh Take on Reading: Lovevery Launches Hands-On Phonics Program for Aussie Kids
Lovevery, a brand widely known for its science-based approach to early childhood development, has just launched a new reading resource in Australia aimed at turning young learners into confident, capable readers - without screens or pressure. Called The Reading Skill Set, the program blends playful learning with phonics fundamentals, offering a fresh and engaging way to support children from preschool through early primary school.
The launch comes at a time when reading proficiency in Australia is under serious scrutiny. The latest NAPLAN results show that nearly one-third of students are falling behind expected reading benchmarks - a trend that has sparked concern among educators, policymakers, and parents alike.
In response, Lovevery has designed a tiered, play-based phonics system that helps kids build literacy step by step, while also nurturing their love of reading. Developed in collaboration with reading science experts over two years, the kits use tactile games, illustrated storybooks, and a carefully sequenced curriculum to teach foundational skills in an approachable way.
Jessica Rolph, Lovevery’s CEO and Co-Founder says “Research shows that a child's mindset and confidence during the process plays a key role in their success. When children start to doubt themselves, they often become resistant, which can hinder skill development and reduce their enjoyment of reading. We created The Reading Skill Set to change that. By blending the science of reading with the joy of play, we help children stay motivated, engaged, and confident every step of the way.”
The Reading Skill Set is split into three progressive stages, each tailored to a different phase of reading development:
Introduces young learners to the building blocks of reading - letter sounds and phonemic awareness - through 9 interactive games and 7 beginner storybooks.
• Words to Books (Ages 4–6)
Strengthens decoding, blending, and early comprehension skills with 7 games and 13 progressively challenging stories.
• Advanced Rules to Chapter Books (Ages 5–7)
Tackles complex concepts like silent "e", vowel pairs, and prefixes/suffixes using 4 hands-on games and a robust collection of 27 chapter-style books.
Each set also comes with a Parent Play Guide, designed to make it easy for caregivers with no teaching background needed to support their child’s reading journey with scripted prompts and guidance.
In a six-week in-home pilot involving 51 families, the outcomes were striking. Children who used the kits for just 20 minutes a day showed an average reading improvement of 68%, and 98% of parents observed a noticeable boost in their child's reading enthusiasm and confidence.
“One thing we learned in our research is how important it is for children to remain motivated while they learn to read,” said Roderick Morris, Lovevery’s President and Co-Founder, “So we thought about how we could make this process fun. We built these prototypes and tested them on kids, so they stay engaged enough to keep moving through the material and acquiring skills.”
With pricing set at $280 per level or $755 for the complete set, the kits are now available via Lovevery’s Australian website.
As Australia works to reverse declining literacy outcomes, Lovevery’s phonics-based kits offer more than just academic tools, they provide a playful, confidence-building experience designed to help kids thrive, one sound at a time.
